• Digital Advertising

Digital advertising is the set of techniques and actions for promoting and disseminating a company’s message on the Internet, that is, the circulation of paid advertisements in the digital environment.
On the Internet, there are different channels and platforms in which we can place the ads so that the public that the company wants to reach can view them.
Unlike offline advertising, such as television ads, radio spots or the typical banners on billboards, in digital advertising, we can choose who we want to see us and measure the return on investment we have achieved. Among other things, we can measure an impression, a click, the complete display of an ad, the time spent on a page, etc.
In addition, there are many digital advertising formats: we can advertise on Google and the Display Network, on YouTube, on Facebook and Instagram, and through sponsored content… And in each of these channels, there are different locations and different ways of presenting the creatives. There are ad spaces to advertise banners with a 6:1 ratio or in a page stealer, video ads that appear in the videos you watch as bumpers, etc.
Why invest in different types of digital advertising?
Each type of advertising has different characteristics and is intended for one or another type of advertisement. For this reason, it is important to define a few issues before testing in one format or another for our advertising campaigns.
First, we must be clear about what kind of message we want to announce, what theme it encompasses and what resources we have available (to make an image or a video).
Secondly, we must define the advertising objective and, above all, what audience we are addressing. For example, we will find different users on a travel blog than on LinkedIn.
For all this, we are interested in developing a Marketing Plan to study all the options that suit us when applying our advertising strategies.
So, when asked, “Why invest in different digital advertising formats?” we must say that:
We should use the segmentation capacity offered by the different advertising formats and know which channels our target audience is on. In that case, we can reach people interested in the advertised product, service or message. Consequently, we will be more successful in attracting and retaining customers.
5 digital advertising formats that you should know
We explain the most prominent types of digital advertising formats that you can use to achieve your company’s marketing objectives.
• Advertising in search engines
When we think about carrying out paid online advertising campaigns, the first thing that usually comes to mind is Google. And rightly so, since it is the number one search engine in the world and, therefore, a powerful showcase to position our company.
Let’s first explain digital advertising on the search network and then move on to digital display advertising.

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Vernon Russell

June 27, 2023